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Old 3rd August 2010, 01:28 AM
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The original idea of AdWords was invented by a man named Bill Gross from Idealab, who borrowed it from the Yellow Pages. Google tried to buy the idea from Bill Gross but they were unable to ever settle on a deal to make it work. Google Still launched AdWords in 2000 and followed Bill Gross's model to an extent. After the launch, Google and Idealab settled the legal dispute and AdWords was off and running without any strings attached.
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